Assignment+2+-+Fitness+Sports+-+Redish+Commentary

Redish Commentary:

The first thing I did in redesigning this page was outlining all the different kinds of information the site provided (Redish, 239). I found this site provided the following information in the following general areas:


 * Contact information for the business
 * Training
 * Race
 * Sport Specific Swimming
 * Sport Specific Running
 * Weather
 * Race Locations
 * Additional related organizations and other website links
 * Retail product information
 * Weather

Once I figured out all the information this web site was trying to convey, I looked at the page from the standpoint of the target persona (Redish, 12-40). In discussing the page with Dr. Tesdell, I found out this site is a business/retail site with the additional goal of being a community resource for the business' main customers. From the information on the site, I believe the target persona is an amateur athlete most likely involved in swimming and/or running. This persona would be coming to this site for information pertaining to races they can enter, training to keep in shape or to train for races, and to purchase sports equipment pertaining to their specific sport.

There was so much information on this website, I tried to break it out into smaller, common areas (Redish, 93-111). While reviewing this site, I did find some information, such as weather, was duplicated across the site. In the redesign, I attempted to remove all this duplication so that the information is easy to find and is not repeated. I also tried to figure out what the main essential message of the site was (Redish, 93-111) and what the main tasks were that the target persona would want to perform (Redish, 41-45)

From the information I collected, the main focus appears to be racing and training. All the other information, weather, race locations, even equipment, related to the main tasks of participating in a race and/or training in a race. For these main focus points, I created a bullet list (Redish, 206-212) to make this information quicker and easier to find. Each bullet could be made into a link to take readers directly to that information. Since this is also a business/retail site, I made sure to include spaces where advertising could be included.